Every new business faces the same problem, how do we get customers. Traditionally, advertising has been the first thought. That is expensive and often ineffective. Multi-level marketing (MLM) is a process of spending marketing money on customers for spreading the word. You become a distributor (or partner). You get paid if people buy from you. Your customers can become distributors. You also get paid if customers buy from them. If you have ever been involved, you probably have a poor opinion of MLMs. What if the problems were conquered? Here is a look at a new company (SEDL) that is taking a different approach. Full disclosure: It is my son’s company, and I am part owner.
One problem with MLMs is the monthly purchase of products to maintain your standing and be compensated. If you manage to build a downline (distributors and customers under you), you must continue to buy product every month in order to be compensated. Some have reported filling their garages with product that they couldn’t consume fast enough. Problem solved! With SEDL there is no monthly purchase requirement.
Another problem with MLMs is finding the right product. The ideal product is one that people need to use on a regular basis. Ideally you use all the product during the month and are ready to make another purchase. However, if you haven’t used it enough, you wind up with the garage full as stated earlier. What if the product was a service? SEDL is a service. If you use it, you pay. If you don’t use it, you don’t pay. There is no product to inventory.
What about price? Often MLM products are sold for a little more than the competition. Members are willing to pay a little more with the hope of making money. Some do make money, many more do not. What if the service cost a little less than the competition? Buying the service would be a no-brainer. The goal of SEDL is to reduce your cost of using the service.
Quality is another issue. Great businesses are the ones that disrupt an industry. Imagine providing a service that is faster and better than the competition. The goal of SEDL is to take a service that sometimes takes days and make it nearly instantaneous. PLUS, we have a great way of insuring quality that so many competitors lack. It is all part of our system.
The ideal business would go viral. If a customer can only use the service when someone else is using it, that has viral potential.
Okay, what is the service? SEDL helps you transfer money around the world using blockchain technology. You are charged a small 1.2% fee. If you choose to be a partner (you don’t have to be a partner to use the service) you get a percentage of that small fee. The percentage goes down four levels (partners under you). The money is sent nearly instantaneously. Both sender and recipient get a receipt for recordkeeping.
SEDL has its own token. Partners are paid a referral fee in tokens. There are a limited number of tokens. As SEDL grows, it must buy tokens and the value of the tokens goes up. You must hold tokens to be an active partner, but it is a small one-time investment. In fact, you can earn your tokens without ever putting money into the system.
SEDL is now being tested. It will soon be available. Stay tuned!!
.